The retail sector is the most competitive industry on the planet, which translates into the slimmest of profit margins for employers. Competition from sellers across the street, in the next town, next state, or from across the country on the internet has only become more keen due to the unlimited power and information consumers can receive right on their smartphone.
That competition has created many admirable efforts to urge local spending and remind shoppers to visit our Main Streets. From Shop Local, to Small Business Saturday, to RAM’s December BuyInMA local radio ad campaign, efforts are growing, but we must sustain our focus.
This holiday shopping season is going well and we need to carry that momentum into 2017. If we all want a vibrant and thriving downtown in our hometowns across the Commonwealth, we all need to do our part. Keep beating the Shop Local drum. Talk to the small business owners in your town and listen to their concerns – they are closest to the consumer and really do have their finger on the pulse of the local economy. They employ your family, friends and neighbors and are a vital component to the health of your local economy and your community.
Shop and spend at your local retailer…shop like jobs depend on it, because they do.
Happy holidays and best wishes in the New Year!
From your friends at,
The Retailers Association of Massachusetts