By joining you gain access to exclusive, money saving discounts on services and programs, legislative updates and advocacy as well as valuable educational opportunities. We aim to help you grow and protect your business, promote the retail industry and save your business money.



RAM has prepared a comprehensive list of resources and links on openings, operations and gatherings, small business loan programs, unemployment insurance expansion, taxation, and federal paid leave, sick time, and economic stimulus legislation.  RAM urges members to click the link below to access this frequently updated information.




 The Game Has Changed, It’s Better

Click here to watch presentation at RAM Annual Meeting,  passcode:x$b6s!1p   

Bob Phibbs, the “Retail Doctor.”




Gov. Baker Announces New Stay at Home Advisory, Mask Mandate, Early Business Closures


Monday, November 2, Governor Charlie Baker announced changes to the state’s reopening orders, issued a new Stay at Home Advisory, and a new statewide mask mandate as the state’s daily numbers of positive COVID-19 case continues to climb. The changes announced today will take effect on Friday, November 6, at 12:01 AM. Click here to read the full release.

More details are expected to be finalized in the coming days…Read More


Additional updates:

Current Risk Status of Individual MA Communities 

Low-risk communities are those with low COVID-19 transmission rates, as determined by the state and published regularly on the state’s website.  Cities or towns that have been designated "red" in the MA Department of Public Health's (DPH) color-coded system will not be permitted to proceed with Step II.
Specific guidance and detailed updates to the state’s protocols have been posted to the Sector specific protocols and best practices homepage.
All businesses must continue to comply with the Mandatory Safety Standards for Workplaces.
All members are encouraged to check back frequently for updated Sector specific protocols, and closely review the new Phase III, Step II, guidance to ensure ongoing compliance.



RAM Launches Weekly Holiday Sales Survey 

In an effort to adequately monitor and report on this year's retail holiday sales figures we periodically asked RAM members to provide us with sales gain/loss numbers over a same period one year ago.

This first 4 question survey is focused on November sales.  Please check back and provide us your updated numbers throughout the holiday season.

Thank you for taking the time to provide us your holiday sales results. Wishing you a prosperous holiday season.

Click here to respond



All Businesses Must Meet State Self-Certification Requirement to Reopen  

In order to reopen, all businesses must comply with:

  1. The Mandatory Safety Standards for Workplaces,
  2. Any additional sector-specific safety protocols and recommended best practices, and
  3. Complete and post the following:    
  • COVID-19 control plan template – Template that satisfies the written control plan requirement for self-certification
  • Compliance attestation poster – Poster that customer facing businesses are required to print, sign, and post in an area within the business premises that is visible to workers and visitors
  • Employer and Worker posters – Posters that businesses can print and display within the business premises to describe the rules for maintaining social distancing, hygiene protocols, and cleaning and disinfecting 


State Launches “My Local MA” to Support Small & Local Businesses:

Governor Charlie Baker and Lt. Governor Karyn Polito announced an effort in August to encourage residents to support their local economies by shopping at local Massachusetts businesses and attractions, safely – in person, online, and using curbside pickup or takeout.

The “My Local MA” campaign will run through the holiday shopping season in December. The campaign was developed by the MA Office of Travel and Tourism (MOTT) to showcase MA businesses and attractions – from family owned-restaurants to artisan boutiques to museums – that are a critical part of the Commonwealth’s economy.

MOTT and the Massachusetts Downtown Initiative will present a virtual “My Local MA” campaign workshop November 2, 10:00-11:30 am. The workshop will provide an overview of the statewide campaign, and provide detailed examples for local involvement, focusing on hyperlocal personalization using the website and toolkit materials. The workshop is open to all MA Regional Tourism Councils, Chambers, small business owners, regional planners, community development officers, and more. Register here.

“RAM is thrilled to have the state as a partner in promoting our local retailers, restaurants and Main Streets,” said RAM President Jon Hurst.
The campaign, found at, will also include print, broadcast, billboard and digital ads, and social media. All RAM members are encouraged to visit the site and to follow along and cross promote the effort through social media – and don’t forget to use the RAM sponsored #BuyinMA hashtag!