The Retailers Association of Massachusetts Awards of Excellence were created in 1998 by retail expert Rick Segel, retail trainer, distinguished author and 2010 inductee into RAM's Retail Hall of Fame. Developed as a way to acknowledge retail excellence in the Commonwealth, the RAMAES have grown over the last 20 plus years, capturing the attention of the media and retail community alike. Throughout their history, the RAMAES have honored small and large retailers, rookies and veterans, identifying hidden gems from all corners of the state.

Past RAMAE Winners

2023 RAMAE winners



Want to get involved? Nominate an outstanding business! All Massachusetts retailers and restaurants are eligible, and winners are chosen due to their creativity, enthusiasm, and commitment. Financial strength is not a factor in the judging process. RAM membership is not necessary to nominate or to be nominated. We encourage entries from all segments of the retail community and all parts of the state. Know a deserving store? Have a favorite restaurant, book shop, food store, or boutique? Show your appreciation and nominate these stores!

Nominate your favorites today.

How it all works

Use link above to submit a nomination on behalf of your favorite shops and restaurants. Let us know about a business that is doing something truly unique or employees that go above and beyond to make sure that your experience far better than you may have otherwise expected.  Nominate a business that has been around for generations. We want to know what you think makes your favorite retailers/ restaurants special.

The judging process usually takes place in September when the RAMAES judges meet to discuss the nominees. The panel typically includes RAM staff, retailers, Board members, and retail consultants. After an initial overview, judges will call the nominees to set up a store visit, or they may choose to visit the store anonymously. During these visits the judges will be looking for attentive customer service, attention to detail, the level of creativity evident in the store layout, visual interest, and other factors. Once all the site visits are completed, the panel will meet to determine the winners. The winners will be notified and interviewed prior to the awards program.

Winners are invited to attend the annual RAMAE Luncheon in November, as guests of RAM. At the ceremony they are honored with a slide show presentation and receive their award.  


Please contact Andi Shea at 617.523.1900 or [email protected] for questions.